Food and Drink app tops the app charts with FreeMyApps

Client Background

A popular Food and Drink app wanted to increase discoverability and get to the top of the app charts.

Solution/Strategy

FreeMyApps ran a burst campaign and leveraged the iTunes US targeting capability to get additional volume.

The Results

The results exceeded expectations. The app secured the #1 rank in the subcategory and the cost per incremental organic - $1.20 was even lower than expected. The highest organic uplift was seen in Day 2, with almost 10,000 organic installs in a single day.

Campaign Length:
 3 days

Peak Rank: #1 in the Food and Drink category

Conversions Driven:
 45,021

Incremental Organic Installs:
 19,116

Cost per incremental organic:
 $1.20