Food and Drink app tops the app charts with FreeMyApps
A popular Food and Drink app wanted to increase discoverability and get to the top of the app charts.
FreeMyApps ran a burst campaign and leveraged the iTunes US targeting capability to get additional volume.
The results exceeded expectations. The app secured the #1 rank in the subcategory and the cost per incremental organic - $1.20 was even lower than expected. The highest organic uplift was seen in Day 2, with almost 10,000 organic installs in a single day.
Campaign Length: 3 days
Peak Rank: #1 in the Food and Drink category
Conversions Driven: 45,021
Incremental Organic Installs: 19,116
Cost per incremental organic: $1.20