Category: User Acquisition

From interruptions to interactions: How marketers can stay relevant

Posted on May 8, 2017 by Olga Shchors

Advertising has been interrupting experiences for years. All day every day we see ads – some analysts even report that we are exposed to as many as 20,000 ads a day. Whenever a new entertainment medium emerges, whether radio, television, web browsers or smartphones, a new form of interruptive advertising has followed. While the mostREAD MORE

5 Steps to Finding the Right Influencers to Maximize Your Reach

Posted on December 12, 2016 by Dave Woodham

  The days of Michael Jordan wearing your underwear are over. Why? Because social influencers now beat out traditional endorsement campaigns in terms of reach, user quality and cost. On mobile alone, YouTube now reaches more US adults 18 – 34 than any cable network and 64% of purchasers consult YouTube before making a majorREAD MORE