Category: Influencer Marketing

5 Steps to Finding the Right Influencers to Maximize Your Reach

Posted on December 12, 2016 by Dave Woodham

  The days of Michael Jordan wearing your underwear are over. Why? Because social influencers now beat out traditional endorsement campaigns in terms of reach, user quality and cost. On mobile alone, YouTube now reaches more US adults 18 – 34 than any cable network and 64% of purchasers consult YouTube before making a majorREAD MORE