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The loyalty tipping point

Today there’s pretty much an app for everything with millions available across a variety of different categories. If you can name it, rest assured there’s an app for it. With such a saturated market, many app marketers are no longer strictly focused on downloads. Now, savvy marketers must also work to drive installs and acquire the highly coveted engaged and loyal user.

App marketers and developers are constantly challenged with turning installs into high-quality users that are most likely to return to an app over time. So what strategies are best for engaging users and earning long-term loyalty? Find out how successful brands grow their businesses and acquire lifelong app users in our latest eBook.

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