The evolution of rewards marketing
There are over 4.2 million apps available to consumers today – how can app marketers stand out in all that noise?
As the app ecosystem evolves and the space becomes more and more crowded, discoverability isn’t the only problem marketers are trying to solve for. It’s finding the holy grail of users – the engaged, loyal user – that app creators want, and it can seem akin to finding a needle in a haystack.
What are the fastest paths to an engaged user in today’s app marketplace? Find out what the future of performance marketing holds as the landscape continues to change.