Author: Olga Shchors

From interruptions to interactions: How marketers can stay relevant

Posted on May 8, 2017 by Olga Shchors

Advertising has been interrupting experiences for years. All day every day we see ads – some analysts even report that we are exposed to as many as 20,000 ads a day. Whenever a new entertainment medium emerges, whether radio, television, web browsers or smartphones, a new form of interruptive advertising has followed. While the mostREAD MORE