What’s the latest in mobile rewards?
MAW has learned that well known rewards platform Meed has launched Meed Tournaments, billed as “a new way to drive engagement and app awareness through tournaments.”
The goal of the tournaments is to reward an app’s best players, directly aligning a company’s marketing spend with its broader performance and loyalty objectives.
Mobile gaming represents a growth market with opportunities galore for engagement strategies.
“Across the app industry, we’re seeing that injecting competition yields outstanding engagement results,” explained Meed vice president of business operations Scott Lowe. “With Meed Tournaments, we’re bringing the experience of eSports to mobile, allowing marketers to engage users in ways they’ve never been able to before.”
Previous industry efforts to identify and tap into the gaming audience have required the integration of complex SDKs that dictate the in-game experience.
A better solution? An outside company, say Meed clients like casual gaming company Renatus.
“We are constantly looking for new sources of user acquisition and have found Meed an incredibly effective partner in these efforts,” said a Renatus representative. “Meed Tournaments created a fun and competitive environment for our games. In fact, in the first 48 hours of use – a critical period for us — tournament users performed 33 percent better than organics.”
Tournaments are able to achieve a variety of goals such as:
- Driving new downloads: Acquire engaged users through competitive tournaments where an app is the arena.
- Ensuring continuous engagement: Use additional tournaments to engage existing users and re-engage those lost.
- Winning long-term players: Encourage more than just one-time use through tournaments to drive competition and loyalty.
“Launching Meed Tournaments is not only a groundbreaking step for the app marketing industry, but it also aligns with our goal for this new company, which is to provide multiple, engaging ways for users to interact with brands and offer the best opportunity for brands to find engaged, valuable app users,” said Meed CEO Spencer Scott.